Netflix has announced plans to refurbish two former department stores in Pennsylvania and Texas, creating “Netflix Houses”.
Both the King of Prussia mall in Upper Merion Township and the Galleria Dallas have footprints measuring over 100,000 sq ft.
The US subscription company has previously created temporary attractions, including standalone “experiences” for shows such as Bridgerton, Stranger Things and Squid Game. Now it intends to set up permanent venues with features from its shows supplemented by shops, restaurants, interactive exhibits and sculptures.
Marian Lee, Netflix’s chief marketing officer, said: “At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste – literally – of your favorite series and films through unique food and drink offerings.
“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing and unexpected ways.”
The two Netflix Houses are due to open next year.
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