Former Lendlease Development chief Bek Seeley is to head the development body charged with building thousands of homes around the planned HS2 London terminus.
Seeley, who has overseen major projects in London, Birmingham and Manchester, will chair the Euston Housing Delivery Group which will steer the regeneration of the area.
The Delivery Group will be made up of industry experts in urban design, landscape architecture, affordable housing delivery and financing large-scale projects.
Their core focus is to unlock more investment in Euston and drive economic growth across the capital.
Housing and planning minister Matthew Pennycook said: “The appointment of Bek Seeley as the chair of the Euston Housing Delivery Group is an important milestone on the journey toward regenerating this historic London neighbourhood and supporting economic growth across the country.
“The Government will continue to work with the London Borough of Camden, the Mayor of London, and local partners and communities to accelerate the delivery of significant numbers of new homes and an expanded Knowledge Quarter alongside a much-improved Euston Station”.
The announcement comes as it was also confirmed HS2 trains will run to Euston, with funding provided for tunnelling to the central London terminus, catalysing private investment into the station and local area.
The Delivery Group’s work begins immediately in Euston.
Seeley said: “I’m hugely excited to be asked to chair the EHDG as we set about the task of delivering thousands of new homes to benefit the existing community and to also underpin growth in one of the world’s leading knowledge and life science districts.
“My ambition is that Euston provides safe and welcoming homes, ensuring that every resident feels secure and valued and that Euston is also a place that the UK is proud of on the world stage, driving our broader economy forwards.”