Field Operations and SITELAB Reveal Urban Design Plan to Revive One of San Francisco’s Iconic Streets


Courtesy of SITELAB urban studio and Field Operations

SITELAB urban studio and Field Operations have revealed a design proposal to reimagine San Francisco’s iconic Powell Street. The street used to be one of the busiest pedestrian corridors in its district and a popular tourist attraction, with cable cars running up and down the street and connecting Union Square and Hallidie Plaza. Across the most popular three-block stretch, the storefronts have become mostly vacant. According to the San Francisco Chronicle, one of the reasons was the Covid pandemic, which led to a further decrease in tourism and in commercial activities. Now a new project led by designers SITELAB urban studio and Field Operations aims to revive the now underutilized transit corridor and to catalyze a renewed interest in the area.

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